Centurion Consulting Group develops many types of plans for
ongoing businesses as well as startups, including pre-startups where only the
concept for a business may exist. Sometimes, we conduct a Feasibility Study first, which answers two basic
questions about the potential business: Is there a market and is that market
growing? Is it a profitable market? If the business doesn’t look promising, we
recommend that the entrepreneur not start the business. However, if the answer is
“Yes” to both questions, then we take the research and analysis and use it as
the basis for the business plan.
This plan, about 10 to 15 pages, contains the most important
information about the company. Oftentimes, this document is the first one given to a venture
capitalist or bank. If the venture capitalists or financial institution likes this plan,
they may ask for a more fully developed plan.
The operational plan can be as long as 100 pages. This is an internal document for the purpose of
running the business. In some cases, we write both a summary plan and an operational plan:
the former for funding and the latter for operating the business.
In a recent survey conducted by Centurion Consulting Group,
venture capitalists were polled about the biggest holes that they see in business plans.
First on the list: Management. Many people have good ideas; however, they
dont surround themselves with experienced people who can execute a well-crafted
The second hole that venture capitalists see is market analysis. The size of the market, the
growth and/or trends may be ill-defined or not defined at all. Market analysis requires comprehensive
research that proves the assumptions in the plan.
Let us know if you need help in writing your business plan.