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  Market and Communicate to Grow Your Business

 

  Speeches
  • “Communicating Difficult Concepts and Delivering Difficult Messages,” Western Benefits Conference, Seattle, July 17, 2012

  • “Conducting Primary Research,” UCLA Anderson School of Management, July 7, 2012

  • “Effective Use of Surveys,” UCLA Anderson School of Management, March 10, 2012

  • “Option Analysis: A Business Decision Making Methodology,” AccessEN LA, January 25, 2012

  • “Social Media,” Western Benefits Conference, Las Vegas, July 26 & 27, 2011

  • “Conducting Primary Research,” UCLA Anderson School of Management, July 9, 2011

  • “How to Get a Black Belt in Marketing,” fi360, San Antonio, May 6, 2011

  • “Dealing with Reporters,” Boca Raton, FL, February 2, 2011

  • “Social Media,” Phoenix Group, Boca Raton, FL, February 2, 2011

  • "How to Read Body Language," Institute for Supply Management SFV Chapter, June 9, 2010
  • "Email Marketing," American Marketing Association of Southern California, May 27, 2010
  • "Secrets of Effective Research," Anderson Entrepreneur Association, April 17, 2010
  • "Effective Use of Surveys," UCLA Anderson School of Management, February 26. 2010
  • "Business Survival in a Shrinking Economy," San Fernando CPA Discussion Group, February 2, 2010
  • "Primary Research," UCLA Anderson School of Management, July 11, 2009
  • "If You Fail to Plan...Plan to Fail," LA San Fernando Valley CPA Business Managers, June 24, 2009
  • "Business Survival in a Shrinking Economy," Pasadena CPA Discussion Group, June 22, 2009
  • "Business Survival," Themed Entertainment Association, March 6, 2009
  • "Primary Research," UCLA Anderson School of Management, July 12, 2008
  • "Develop a Winning Business Plan," Software Council, June 1, 2006
  • "Kick Start Your Business on a Shoe String Budget," Pepperdine University Graziadio School of Business and Management, March 18, 2006
  • "Primary Research," UCLA Anderson School of Management, July 16, 2005
  • "Data Mining," IS Associates- UCLA Anderson School of Management, March 22, 2005
  • "Boosting Profits by Driving Customer Lifetime Value," Data University, March 3, 2005
  • "Optimize Your Cross Sell Program," Data University, December 9, 2004
  • "Primary Research," UCLA Anderson School of Management, July 17, 2004
  • "Doing Business in the US-- Free Trade Agreement," UCLA Anderson School of Management, January, 20, 2004
  • "Data Mining for Gold: Increasing Revenue and Profit," Los Angeles County Bar Association, September, 30, 2003
  • "Primary Research," UCLA Anderson School of Management, August, 2, 2003
  • "Project Management," UCLA Anderson School of Management, July, 29, 2003
  • "Computer Modeling," LA Direct Marketing Association, May, 22, 2003
  • "Client Lifetime Value," UCLA Anderson School of Management, November 1,   2002
  • "How Computer Models Can Assist in Marketing," Direct Marketing Expo, June 19, 2002
  • "Improve the Profitability of Your Practice," MAP Committee, Los Angeles Chapter California Society of CPAs, December 11, 2001
  • "20 Ways to Increase Profitability," State Bar of California, September 8, 2001
  • "Marketing," Valley Economic Development, December 9, 2000
  • "Customer Lifetime Value Model," UCLA Anderson School of Management, December 1, 2000
  • "Computer Model Building," Society of Competitive Intelligence Professionals-Los Angeles Chapter, November 30, 1997
 
 
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