Marketing plans, with their many tasks and activities, are based on solid
research. Market research begins with defining the client's goals. From
this point, we design a research methodology that will accomplish those goals. Centurion Consulting
Group begins the research process with secondary research -- using the Internet
and other sources prior to beginning the primary research phase.
Oftentimes, our clients are surprised by the outcome of the research.
Many companies operate their businesses based on gut instincts, not research.
And, often, the conclusions are incorrect.
Market research ensures that marketing decisions are based on well-designed
and solidly constructed research.
Centurion Consulting Group conducts primary and secondary research:
- Management interviews
- Email, telephone and intercept surveys
- Focus groups
- Client interviews
- Thought leader interviews
- Employee interviews
- Vendor interviews