your business or launching a company starts with developing a plan: both a
strategic plan and a marketing plan. I help companies determine their
strategy and develop a path to their vision. In the many marketing plans which I
have written, I work with companies on creating innovative strategies,
communicating their value proposition and executing the action items,
prioritized for the fastest growth. I have extensive experience in
conducting surveys and focus groups, implementing databases, tracking media,
conducting webinars, and researching markets and competitors.
I always liked math and, not surprisingly, my work is part
left brain (analytical) and part right brain (creative). My goal is to
constantly measure marketing success. I have worked with companies in
marketing mix optimization, media mix and marketing productivity to
determine which marketing activities generate business.
Early in my career I worked as a
journalist, where I wrote for many national newspapers and magazines,
including The Wall Street Journal. I was also an on-camera television
reporter. Today, I write articles, speeches, press releases, newsletters,
case studies, collateral material, website content, social media and letters
for my clients on a wide range of topics.
Ten years of debating taught me how to
write succinctly and persuasively so the judge would give my team the win.
Initially, I was dragged onto the debate team in junior high school at
Torrejon Air Base in Madrid, Spain. But I liked it so much that I kept
debating through high school and college in Vermont.
I parlayed my love for writing into a
book, Get a Black Belt in
Business, based on over 30 virtues that I learned studying
martial arts for many years and how I applied those virtues to the business
world. In addition to a black belt in karate, I have an MBA from the UCLA
Anderson School of Management, where I currently lecture.
We are well into the Electronic Age and racing into the
Engage Age. If your mission is to engage your clients or customers, an
excellent strategy with a comprehensive marketing plan can help you achieve
your goal. Please let me know if I can help. You can find me nearly every
day of the week from early morning until late at night doing what I love
most – marketing and communicating to help grow businesses.
Email me at firstname.lastname@example.org.