"You can only manage what you measure." Despite the fact that
marketing has been a black box for many years, Centurion Consulting
Group is committed to tracking, monitoring and measuring data to make
informed marketing decisions. Our data driven marketing ensures that
decisions are made based on historical facts.
Data is the DNA of a
company. Through analysis of databases, we can identify trends and
predict future marketing successes that will drive business. Our
decisions are no made on whims. Marketing decisions are based on
concrete data that has been carefully analyzed. In instances where
the data is not available, we build databases using information from
management and sometimes clients. Those new databases are then
populated on an ongoing basis, so that we can consistently generate
rmonthly quarterly and annual reports that dictate future marketing.